X. Design Week 2026
Digital Tourism Think Tank
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precision_manufacturing Zone · The Lab

AI Interfaces & Vibe Coding

calendar_today Wednesday 3 June
schedule 40 minutes
groups Two facilitators
Isabel Mosk
Isabel Mosk
Destination Marketing Strategist
Sherpa's Stories
Lili-Sheryl Tchepelova
Lili-Sheryl Tchepelova
Marketing & Insights Executive
Digital Tourism Think Tank
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view_module The tools · know what you are choosing between

Six tools, grouped by how you use them.

Three are conversational tools your team likely already uses for writing and research. Three are purpose-built builders that deploy a working tool from a brief. The right choice depends on what you are making and where it needs to run. Links open in a new tab.

01Conversational tools you already use
Claude
Freemium

Builds React and HTML artefacts directly in the conversation. Strong on strategy and complex briefs. The best starting point for teams already using Claude for content and research.

check_circleArtefacts render live in chat
check_circleStrong prompt understanding
warningExports HTML, needs separate deployment
Google AI Studio
Free

The strategic Gemini interface, not the consumer chatbot. Gives access to system prompts and model configuration. The right choice for teams in the Google ecosystem.

check_circleSystem prompt access · most strategic
check_circleFree for session-level usage
warningMore technical than consumer Gemini
ChatGPT Codex
Plus / Pro

OpenAI's coding agent, runs autonomously in a sandboxed environment, writes and tests code without step-by-step prompting. Suited to complex builds with a well-defined brief.

check_circleAutonomous multi-step builds
check_circleIntegrates with GitHub
warningSteeper learning curve than chat-based tools
02Purpose-built builders
Lovable
Freemium

Full-stack app builder from a plain language brief. Generates a hosted URL immediately, no deployment step required. The fastest path from idea to something you can share.

check_circleInstant hosted URL
check_circleConnects to Supabase for data
warningComplex logic still needs careful prompting
Base44
Freemium

Builds internal tools and dashboards from a brief. Strong for data-connected DMO tools, visitor dashboards, content calendars, reporting interfaces. Less suited to consumer-facing tools.

check_circleStrong for internal team tools
check_circleData connections built in
warningLess polished UI than Lovable
Copilot Studio
Microsoft 365

Builds agents that live inside Microsoft 365, Teams, SharePoint, Outlook. The right choice if your organisation runs on Microsoft. Most governed and enterprise-ready option.

check_circleEnterprise-ready, IT-approved
check_circleDeep Microsoft 365 integration
warningRequires a Microsoft 365 licence
Which tool for which job
For a visitor-facing web tool

Lovable or Claude · deploy via Netlify or Vercel

For an internal team tool

Base44 or Copilot Studio if on Microsoft 365

For a strategic proof of concept

Google AI Studio · test the logic before building the UI

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play_circle Live demo · strategy to live

Watch the same brief built two ways.

Both facilitators are running the same destination brief simultaneously, one on Claude, one on Lovable and Base44. The brief is identical. The process, the speed and the output will differ. Follow along on this screen.

person
Facilitator 1
Claude · Strategy-first approach
1
Build the knowledge system first
Brand guidelines, destination voice and content rules loaded into a Claude Project
2
Generate the tool brief from strategy
Use Claude to turn the destination's strategic position into a build brief
3
Build the tool in Claude Artefacts
React component built and refined in conversation · export HTML for deployment
4
Deploy to Netlify via drag and drop
HTML file dropped into Netlify · live URL in under 60 seconds
person
Facilitator 2
Lovable + Base44 · Platform-first approach
1
Paste the brief directly into Lovable
No pre-build strategy step · the brief goes straight into the platform
2
Lovable generates UI and logic immediately
First version live on a hosted URL · share with the room
3
Switch to Base44 for the same brief
Compare output, speed and the type of tool each platform naturally produces
4
Live URL shared from Lovable directly
No separate deployment step · the room can open it on their phones
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touch_app Build scenarios · pick what suits your destination

Choose a build. Run the prompt. See what comes back.

Each scenario includes a copy-paste brief pre-tagged for the most suitable tools. Pick the one most relevant to your destination and run it on your device now, or save all of them to try after the session.

Scenario 1 · Visitor-facing

Itinerary builder

A tool that generates personalised itineraries based on travel style, duration and season. The most commonly needed destination tool and the best first vibe coding project.

ClaudeCodexAI StudioLovable
Build a personalised itinerary generator for [DESTINATION NAME]. The visitor selects: travel style (nature / culture / food / relaxation), trip length (3, 5 or 7 days) and travel month.
Scenario 2 · Visitor-facing

Event and seasonal guide

A searchable, filterable guide to events and seasonal highlights. Answers the most common visitor question, what is on when I am there, without requiring a CMS or database.

ClaudeLovableBase44
Build an events and seasonal guide for [DESTINATION]. Include 12 monthly cards, each with: the key seasonal characteristic, 2 featured events with names and dates, what to pack and a visitor tip. Add a month selector at the top.
Scenario 3 · Visitor-facing

Accessible travel planner

A planning tool specifically for visitors with accessibility needs. Addresses one of the most underserved content gaps in destination marketing and one where AI can add genuine value over static pages.

ClaudeAI StudioLovable
Build an accessible travel planning tool for [DESTINATION]. The visitor selects their accessibility needs (mobility, visual, hearing, neurodivergent).
Scenario 4 · Internal team tool

Content brief generator

A tool for your content team that generates structured briefs from a destination, topic and audience. Encodes your brand guidelines and voice so every brief produced is on-brand without manual checking.

ClaudeBase44
Build a content brief generator for a destination marketing team. Inputs: content type (article, social post, email, video script), destination or topic, target audience, season or campaign.
Scenario 5 · Internal team tool

Partner intelligence dashboard

A dashboard that aggregates and summarises partner news, campaign activity and performance signals. Replaces manual monitoring and gives the team a weekly intelligence digest they can act on.

Base44Codex
Build a partner intelligence dashboard for a destination marketing team. The dashboard shows: a weekly summary card per partner (last activity, latest news, status), a filter by partner type (accommodation, experience, transport, food), and…
Scenario 6 · Strategic · proof of concept

AI destination knowledge base

A Claude Project or Google AI Studio system prompt that encodes your destination's knowledge, voice, facts, experiences, FAQs, so any team member can generate on-brand content without a briefing document.

Claude ProjectAI Studio
You are the AI knowledge assistant for [DESTINATION NAME], a destination marketing organisation. Your role is to help the team produce accurate, on-brand content about the destination. Voice: [PASTE 2-3 SENTENCES]
The brand guidelines point

Every prompt works better when it carries your brand.

Every scenario above includes a placeholder for brand voice, colour or tone. This is not optional, it is what separates a generic AI output from something that sounds like your destination. Before you run any of these prompts for real, feed in two to three sentences of your actual voice and one or two specific destination facts. The difference in output quality is significant.

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cloud_upload Deploy · six options

Getting it live is the easy part.

Once Claude, Google AI Studio or any other tool has produced your HTML or React output, you need somewhere to host it. All six options below are free to start and require no server management.

MCP connectors · the next step

Once it is live, connect it to your data.

Model Context Protocol lets your vibe-coded tools pull live data from external sources, your CMS, your events calendar, your partner directory. Instead of hardcoded content, the tool stays current automatically. GNTB is building MCP servers for exactly this reason. It is the difference between a static prototype and a real operational tool.

Connect to your CMS

Pull live events, attraction listings and editorial content without manual updates

Connect to Google Analytics

Surface live performance data inside your team dashboard without a developer

Connect to partner data

Real-time availability, pricing and reviews from accommodation and experience partners

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stars Strategic reality · five points

This is powerful. It is also not magic.

Vibe coding opens real capability for destination teams who could not previously build tools independently. These five points are what keep the approach strategic rather than experimental.

help_outlineThe one honest question

What visitor problem does your destination have right now that a tool could solve?

Write one sentence. That sentence is your brief. Bring it to your team next week and run one of the scenarios from the previous slide against it.

Five strategic points
01

The brief is the product.

A vague brief produces a generic tool. A brief carrying your voice, audience and purpose produces something that sounds like your team.

02

Brand guidelines are the system.

Build one brand prompt block with voice, palette and content rules. Reuse it across every project so AI cannot contradict your positioning.

03

A prototype is not a product.

A 30-minute build is a proof of concept. The gap to a maintained, accessible, GDPR-compliant tool is real. Plan for it.

04

It works inside an AI-first workflow.

Vibe coding needs a team already using AI daily for knowledge, briefing and review. Otherwise the tool you build will not be maintained.

05

Start with the problem, not the tool.

The right starting question is which visitor problem your destination has, not which tool is most exciting. The tool is downstream of the problem.

Where this sits in your AI programme Vibe coding is the output layer. It sits on top of everything else.
Vibe-coded tools
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Knowledge system
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AI-first workflow
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Strategic decision
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The AI Transparency Framework
The wider DTTT framework that contextualises this work.
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