AI Interfaces & User Experience
A 40-minute facilitated discussion on the AI interface question most destinations are wrestling with quietly. The room works through what it takes to invest in AI experiences with longevity, how to balance AI with the traveller journey already in place, and what separates a meaningful interface from novelty. Three areas of work: Investment and Longevity, Role and Balance, Creative Substance.
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Digital Tourism Think Tank
Four positions, not one question.
Destinations are not picking between adding AI or not adding AI. They are picking which kind of investment to make. Tap a position to see what it asks of the team.
Capability ages faster than the budget cycle.
Drag the marker along the cadence timeline to see what happens to an AI interface investment over time. Then pick the scenario that best describes the destination today.
Engagement metrics look promising in the first weeks. The underlying capability is current. The integration works. Nobody has yet planned for the moment when the underlying model is deprecated or the partner pivots.
Where AI helps, where AI hurts.
Drag the marker into the position that best describes the destination's current use of AI in the visitor journey. The reading shifts as the marker moves.
Drop a marker on the grid.
The grid maps two questions at once. Does the audience for this stage of the journey welcome AI, and does AI actually add value at this stage. Most destinations sit in two quadrants at once, depending on the moment. Pick the one that captures the team's biggest current commitment.
Would you ship this?
Four real AI experiences. For each one, decide whether it would earn its place in the destination. Then turn the same four substance checks on the team's own current idea.
An AI itinerary widget dropped into the homepage hero.
Plug-and-play tool that asks visitors three questions and produces an itinerary. No connection to live data on the destination side. Looks polished, ships fast, demos well in the agency review.
Would the team ship its own current AI interface idea?
Sort the team's AI interface options.
Eight options the team could ship in the next twelve months. Tap to select, tap a column to place. The sorting feeds the recommendations.
Where the work goes next.
Three recommendations adapted to the inputs across Steps 01 to 05. Save the PDF to take the full reasoning back to the team.
A read of the team's current position.
Move through Steps 01 to 05 to see this card populate with a read on the team's current AI interface position, the strengths it carries and the gaps it carries with them.
The single biggest move available.
The unlock card surfaces the one move that would shift the team's position most. It looks at where the team is now and where it would need to sit to keep AI investment defensible over the next twelve months.
Cadence for the next six months.
AI Interfaces & User Experience