AI Discoverability & Presence
A 40-minute facilitated discussion on how destinations show up in AI Overviews and conversational interfaces, and where the work that builds presence actually sits. The room works through what it means to set the narrative rather than respond to demand, how authority is built across the surfaces AI systems cite, and the schema and data work that turns a destination into something AI can read. Three areas of work: Narrative Positioning, Cross-Platform Authority, Ecosystem Foundations.
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Digital Tourism Think Tank
Pick a query, see where the answer comes from.
Different visitor queries route through different surfaces. The destination's visibility depends on which surfaces it shows up on, not where it ranks on a single page.
Pick a query to see how AI systems route the answer.
The pattern of citations shifts sharply across the visitor journey. Inspiration leans on community signals and editorial features. Planning rewards structured data. Booking favours machine-readable answers and the destination's own site. The destination's visibility is shaped by where it shows up across these surfaces, not by where it ranks on a single page.
Score where the destination sits at each stage.
Five stages of the visitor journey. For each, score how strongly the destination sets the narrative when AI is asked. Planning and Booking carry more weight in the recap because that is where AI is increasingly cited at the moment of decision.
Score all five stages to see the destination's narrative shape.
The shape that emerges reveals where the destination owns the story and where the story is being told without it. Planning and Booking carry more weight in the recap because that is where AI is increasingly cited at the moment of decision.
Where is the destination cited?
Eight citation surfaces AI systems read from. Rate the destination's current presence on each. The shape that emerges on the radar reveals where the reach is built and where it is thin.
Rate all eight surfaces to see the destination's reach pattern.
The shape that emerges reveals where the destination's presence is concentrated and where it is thin. Reach is shaped by where the destination is cited, not just where its content is published.
What does AI actually see when it looks at the destination?
Five data layers, three items each. Tap each item to mark whether it is exposed via schema, kept internal only, or missing entirely. The gaps reveal where partner data work is overdue.
Mark a handful of items to see the destination's ecosystem readiness.
A picture of what AI systems can actually read. Items that are missing or kept internal only do not feed AI Overviews. Items exposed via schema and APIs are the ones that surface when travellers ask practical questions.
Which narrative claims is the destination ready to back?
Ten tokens to allocate across five candidate narrative claims. The pool is fixed, so every token spent on one claim is a token not spent on another. Forced trade-off feeds the recap as the priority signal.
Allocate all ten tokens to see the destination's strategic posture.
The pattern of allocation reveals the strategic posture. A heavy concentration on one claim signals a focused bet. An even spread signals diversification but also dilution. The recap engine uses the top-allocated claim as the priority signal for the recommendations.
Where the work goes next.
Three recommendations adapted to the inputs across Steps 01 to 05. Save the PDF to take the full reasoning back to the team. (Full recap engine activates once Steps 02 to 05 are built.)
A read of the team's current position.
Move through Steps 01 to 05 to see this card populate with a read on the team's current AI interface position, the strengths it carries and the gaps it carries with them.
The single biggest move available.
The unlock card surfaces the one move that would shift the team's position most. It looks at where the team is now and where it would need to sit to keep AI investment defensible over the next twelve months.
Cadence for the next six months.
AI Discoverability & Presence