X. Design Week 2026
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build_circle Organiser · The Debating Room · Part 04

Deciding What to Build

calendar_today Wednesday 3 June · Afternoon
schedule 40 minutes · 4 questions
forum AI Interfaces & User Experience
Brian Harte
Facilitator
Brian Harte
Independent Consultant
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Q01 of 04

Should destinations build their own AI presence, or provide high-quality data for others to build on?

7:30
7 min 30 sec
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Q02 of 04

How do destinations avoid hyper-fragmentation if every region builds its own AI experience?

7:30
7 min 30 sec
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Q03 of 04

If your AI presence deters certain audience segments, is that a problem or a self-selecting filter?

7:30
7 min 30 sec
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Q04 of 04

Once the initial hype normalises, how will the heavy investments destinations are making in AI experiences today be perceived in hindsight?

7:30
7 min 30 sec
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favorite The Debating Room

Thank you.

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Key pattern

The one theme that surfaced across all four questions.

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First move

The smallest action you can take back to your organisation this week.

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Common trap

The mistake most organisations make with this topic.

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