build_circle Organiser · The Debating Room · Part 04
Deciding What to Build
calendar_today Wednesday 3 June · Afternoon
schedule 40 minutes · 4 questions
forum AI Interfaces & User Experience

Facilitator
Brian Harte
Independent Consultant
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Q01
of 04
Should destinations build their own AI presence, or provide high-quality data for others to build on?
7:30
7 min 30 sec
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Q02
of 04
How do destinations avoid hyper-fragmentation if every region builds its own AI experience?
7:30
7 min 30 sec
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Q03
of 04
If your AI presence deters certain audience segments, is that a problem or a self-selecting filter?
7:30
7 min 30 sec
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Q04
of 04
Once the initial hype normalises, how will the heavy investments destinations are making in AI experiences today be perceived in hindsight?
7:30
7 min 30 sec
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Key pattern
The one theme that surfaced across all four questions.
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First move
The smallest action you can take back to your organisation this week.
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Common trap
The mistake most organisations make with this topic.
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