X. Design Week 2026
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support_agent Organiser · The Debating Room · Part 01

AI's Impact on Teams & Content

calendar_today Tuesday 2 June · Morning
schedule 40 minutes · 4 questions
forum AI Readiness, Workflow & Knowledge Systems
Brian Harte
Facilitator
Brian Harte
Independent Consultant
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Q01 of 04

Is the real barrier to AI adoption in destinations the people, not the technology?

7:30
7 min 30 sec
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Q02 of 04

Is AI producing more content but of lower quality?

7:30
7 min 30 sec
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Q03 of 04

Should destinations be training their own staff on AI, or hiring people who already know it?

7:30
7 min 30 sec
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Q04 of 04

Will AI make destination marketing teams smaller or just different?

7:30
7 min 30 sec
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favorite The Debating Room

Thank you.

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Key pattern

The one theme that surfaced across all four questions.

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First move

The smallest action you can take back to your organisation this week.

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Common trap

The mistake most organisations make with this topic.

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