From principles to policy in practice

Registration

AI Policy Challenges

A strategic opening on the policy questions DMOs are confronting as AI moves from experimentation into implementation. The session looks at AI Policy, Transparency and Governance as a connected set of issues, examining how DMOs are shaping their own strategies.

Preparing for AI's Future: Use Case Exchanges

A peer-led format built around shared experience. Each team brings live cases of how their organisation is preparing for the future of AI, surfacing the concerns, the unknowns and the practical responses that are starting to take shape. The exchange treats these challenges as something the community can work through together by trading use cases, comparing approaches and learning from one another's best practice.

Lunch

The DTTT AI Transparency Framework: First Committee Discussion

A working session on the DTTT AI Transparency Framework, the open suite of models for recording and communicating AI use across tourism organisations. The session walks through the framework in detail and opens the first governance committee discussion. Teams will help shape the next iteration by raising questions, proposing refinements and contributing direct knowledge from their own organisations.

Working Through the Framework

Focused on assessing and discussing the four Tier 1 Models from the AI Transparency Framework. Each model addresses a different dimension of AI use.

The Organisational Lens

The Tier 2 Instruments focus on team and organisational structures rather than individual outputs. They examine the capability, maturity and wellbeing of the people doing the work.