Organiser · Run of Show

Running Sheet

Full programme running order for both days. Expand any session row to see speaker photos, microphone count, presentation format and production notes. Notes and presentation details will be added once confirmed.

Time	Format	Session · Speakers
Morning · AI Readiness, Workflow and Knowledge Systems
09:00	Break	Breakfast and Networking
09:30	Welcome	Welcome to XDW 2026 Nick Hall · Founder & CEO, Digital Tourism Think Tank expand_more Speakers Nick Hall Microphones 1 mic Presentation format — Notes —
09:40	Keynote	How Fast Should We Move with AI Nick Hall · Founder & CEO, Digital Tourism Think Tank expand_more Speakers Nick Hall Microphones 1 lapel mic Presentation format Keynote Notes —
10:00	Talks & Panels	Supporting Industry AI Transformation: Creating the Change Tourism Austria Platform Teresa Karan · Head of Digital, Innovation & AI, Austria Tourism expand_more Speakers Teresa Karan Microphones 1 lapel mic Presentation format Keynote with slides and videos Notes Teresa would like a comfort screen so she can see her notes while presenting.
10:30	Talks & Panels	Integrating AI Into Workflows Tomas Andersson · Stockholm Business Region Panos Kokkalis · Marketing Greece expand_more Speakers Tomas Andersson Panos Kokkalis Microphones 2 lapel mics Presentation format Fireside chat with slides Notes Both speakers have slides to present. Tomas has one slide. Panos is bringing something to showcase the AI Playground.
10:55	Break	Coffee and Networking
12:00	De-Brief	Facilitators Report Back expand_more Microphones 4 mics Presentation format — Notes —
12:30	Lunch	Lunch
Afternoon · AI Governance and Strategy
14:00	Keynote	Governance is the Most Misunderstood Word in AI Nick Hall · Founder & CEO, Digital Tourism Think Tank expand_more Speakers Nick Hall Microphones 1 lapel mic Presentation format Keynote Notes —
14:20	Talks & Panels	Building an AI Governance Strategy Maas van Drie · CFO, Aruba Tourism Authority Sherry Bidgood · Global Digital Manager, Aruba Tourism Authority expand_more Speakers Maas van Drie Sherry Bidgood Microphones 3 lapel mics Presentation format Fireside chat moderated by Nick Hall Notes Check in with Sherry ahead of the session — she is nervous and may need a comfort screen to see her notes while speaking.
14:45	Talks & Panels	Exploring Governance Strategies in Practice Alfred Wagenius · PR Manager, Visit Skåne AB expand_more Speakers Alfred Wagenius Microphones 2 lapel mics Presentation format Fireside chat Notes —
15:05	Break	Coffee and Networking
16:15	De-Brief	Facilitators Report Back expand_more Microphones 4 mics Presentation format — Notes —

Time	Format	Session · Speakers
Morning · AI Discoverability and Presence
09:00	Break	Day 2 Breakfast and Networking
09:30	Welcome	Welcome to Day 2 Nick Hall · Founder & CEO, Digital Tourism Think Tank expand_more Speakers Nick Hall Microphones 1 mic Presentation format — Notes —
09:40	Keynote	Evaluating the AI Visibility Question Nick Hall · Founder & CEO, Digital Tourism Think Tank expand_more Speakers Nick Hall Microphones 1 lapel mic Presentation format Keynote Notes —
10:00	Talks & Panels	Destination Marketing Without The Map: AI and the Future of Destination Visibility Toby Morris · VP International Destination Strategy, Tiki expand_more Speakers Toby Morris Microphones 2 lapel mics Presentation format Fireside chat with opening presentation Notes Toby opens with a 5 to 7 minute presentation to set the scene, then the session moves into fireside chat format. No videos.
10:25	Talks & Panels	The Impact of AI on Destination Discoverability Johannes Auer · Digital Strategy, Oberösterreich Tourismus Stewart Howe · Co-founder, Discover Peterborough expand_more Speakers Johannes Auer Stewart Howe Microphones 3 lapel mics Presentation format Fireside chat with slides and videos Notes The session opens with Johannes's presentation, then moves into fireside chat. Both speakers have videos to share.
10:45	Break	Coffee and Networking
12:00	De-Brief	Facilitators Report Back expand_more Microphones 4 mics Presentation format — Notes —
12:30	Lunch	Lunch
Afternoon · AI Interfaces and User Experience
14:00	Keynote	Designing Functional AI Interfaces Nick Hall · Founder & CEO, Digital Tourism Think Tank expand_more Speakers Nick Hall Microphones 1 lapel mic Presentation format Keynote Notes —
14:20	Talks & Panels	Building AI-Mediated Destination Experiences Aleksandra Jerebic Topolovec · Web Manager, Slovenian Tourist Board expand_more Speakers Aleksandra Jerebic Topolovec Microphones 2 lapel mics Presentation format Fireside chat with slides Notes Aleksandra's slides will run as she speaks. No videos.
14:50	Talks & Panels	Closing the Visibility Gap Mark Merrywest · Founder, Selfe expand_more Speakers Mark Merrywest Microphones 2 lapel mics Presentation format Fireside chat Notes —
15:05	Break	Coffee and Networking
16:15	De-Brief	Facilitators Report Back expand_more Microphones 4 mics Presentation format — Notes —